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September 14, 2010 – 5:00 am

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Module 7 Advanced Keyword and Market Competition Research

Ok, it’s time to drop another reality check on a few areas we fell could do with some addressing..

Most people have been doing actual market competition enumeration wrong since the early 2000s, it made sense to focus on basic attributes such as intitle, inurl and other Google search queries to indicate a market competition 5 years ago………..

The Reality of Commercial Keyword Research Tools from a Competition Perspective

The majority of commercial keyword research tools are not suited for finding markets based on actual real world competition data.

The competition determination methods in commercial tools are dated and based on old school SEO which is long finished and totally irrelevant in current search engine rankings. Who seriously wants to use intitle to base the prosperity of a keyword? Just think for a moment if a person or persons wanted to insulate and protect a market how would you keep the noobs out? Erm spamming the title, index, inurl and every other factor possible, layers of noob proof insulation, most noobs won’t even go for the market because they think it’s too competitive, the reality is it’s just a bunch of dudes that know what you’re doing and stopping you at the border..

So the first problem most new and old affiliates encounter is basing a keywords competition on intitle or allintitle attributes. It’s completely foolish and totally irrational to base a recommendation of completion level on the title tags.

Its always good to see the data but it’s not make or break data.

Why?

As stated above the spam is blowing out the title, incontent and inurl tags and has made it totally irrelevant.

The problem becomes even more compounded as the Majority of marketers (new and old) seem to think that by having their keywords in the title will help them rank better. It won’t, title is insignificant, incontent and inurl are the most important onpage factors.

Second problem we are having is with the straight up search results from Google.

This is page 1 for Kung foo fighting.

We get to page 61 and Google throws up the omitted results page where the query hits the supplements.

There are not 2,350,000 pages available, there is in actual fact 2,349,390 pages in the supplemental index, these pages DONT RANK.

If you go after the omitted results Google will change the available number of pages again.

Google just lost 50,000 pages in 0.30 seconds?

And last but not least the competition for the final 901-1000

Youtube?

For real, this is why the data being scraped from Google is not even remotely accurate. This is not a true indication of competition levels, let alone the amount of INDEXED PAGES you’re competing with.

We have now gone from 2,350,000 to a measly 610. That’s almost a 4000% discrepancy. This is why we focus on getting to market by basing a keyword list off high value, you can target high value and scale faster than wasting time trying to rank for a term that may or may not bring you accurate results or monies.

The next problem affiliates tend to have is backlinks. They see backlinks and judge the competition based on backlinks..

Well this is wrong and right, backlinks have been used to rank since backrub(The first offpage algorithm used by Google), but links are now discounted heavily and or fogged up by Google, so among a set of 10,000 backlinks only 1% may be effecting a rank.

We have been testing this in sets of 10,000 backlinks with a velocity of 7 days with the oldest site being 2006. The links are not sticking as much in Google and not effecting rankings, we have identified Google are now using points of influence as green lights to allow or disallow a link in terms of effecting rank. If a site has a short relationship to related sites the link gets more value, if the site has a strong relationship with spam the link is barley counted. This is judged by the number of hops between links, if a site has 1 hop to 10,000 low ranking or supplemental properties then the links are worth little, this is why commercial link farms can be lost almost overnight, they are now being identified faster.. Obviously this can knock any site depending on the link threshold being used, even some large web2 properties have lost trust almost naturally…

BUT it’s not all doom and gloom, we spam and we suggest you continue to spam as it’s just a numbers game, but the point is you need to become more effective at spamming and also have a strategy to build real links amongst the spam so you do get the needed juice to increase page rank.

The Real and the Deal

You want to know how to how Bogan Marketing does its Keyword Competition research right?

It’s been staring people in the face since about 2002 when Google rolled up with backrub, that was basically just a layer over the top of various existing keyword algorithms, then a few years later Google then purchased an Aussie company that could rank content based on relationships, that’s when the game changed yet again and all these techniques you have been given up to this point are where it’s at and has been for a very long time.

There are generally 3 main determining factors in competition analysis.

Old School onsite content and factors

Middle School BackRub technology that is the foundation for link relationships

New School keyword and market relationships based on market and keyword seeds, vocabulary, themes and trust

Where everyone went wrong was they missed all the phases of the 3 main determining factors and went straight to the actual Keyword using backrub factors. Now this is an extremely simplistic explanation however you should be able to understand it, what worked before won’t work now because Google changed and you didn’t.

The real competition data for a keyword actually sits inside the results pages, and has since day 1.

You’re actually not competing with 60 million peeps, you’re actually competing with a MAX of 10 x 100 dudes, top 1,000 results, however in reality the only real competition you should be caring about is the results page 1, rank 1 through 10.

You can trigger a top 1000 listing in most results just by focusing on 1 determining factor, combine all 3 and you move up even more depending on the competition, the first leap frog techniques have always been domain name, you can hit 1-20 on an exact match domain name, 8 years ago this was sooo so simple, today it’s become a little less clear.

Hopefully that clears up some hype surrounding SEO.

Introducing Keycomp

KeyComp Data

KeyComp Graph

KeyComp in action


Keycomp is basically an old school method that has evolved and we have slammed some good bits of it into a bot, KeyComp is one of the best available tools for determining a site and keyword markets strength because it only uses the data that resides in the Search Engine Result Pages, throughout these modules we have been calling this rank source.

Basically we are saying keywords strength should only be determined using RANKED pages for that keyword.

This is an entire new strategy for most of you when you use it for actual keyword and competition research.

Instead of having a 2 part process that focuses on keyword research then top site factors, we have 1 process which treats the keyword and site as 1 in the same, because essentially all keywords are treated differently inside Google based on its stability scale and natural evolution of real RANKED content, imagine the keywords and ranked site/source as the actual keyword, a keyword is now no longer a singular variable but a multitude of factors that require multiple types of data to be accurately targeted, that data is used as the base factors.

We focus only on the base factors with KeyComp, these are minimum rank requirements, this is the reality of the keywords and removes the bullshit conventional research tools guesswork. You will know straight up by being either greater than or equal to these metrics if you can rank a keyword. Just look at the graph above, can you beat or obtain those base factors? Yes = Build and Target No = Move on..

We also believe strongly in trust, and so does Google, some markets are impossible to penetrate within a reasonable amount of time based on domain age..  Big markets such as insurance, health are all controlled by big old businesses that have been around for long time, it’s basically a monopoly. Domain age in some markets plus URL have been enough to rank and never change rank, Google says there is no paid inclusion, but the data indicates this could be misunderstood.

It’s almost as if Google went through a set of markets with a list of keywords and companies and ranked them all together based on the largest most influential businesses, in some cases multibillion dollar corporations.

We also account for onpage factors.

But we focus more on Page Rank, Alexa Rank, Compete Rank, Unique and Non Unique Visitors, Indexed Pages, Domain and Page Backlinks. Most of the major base factors…

So you can start addressing the real data, RANK SOURCE, the commercial spin only addresses market fantasy and prolongs most online marketer’s failure, every keyword and market has a base factor that are requirements you need to met to rank, it’s very simple to spot these requirements with KeyComp. If you’re filtering keywords based title comp, then you’re losing money, the solution is to forget competition when building a keyword list, just target high value markets and build from there, if you want to find real low comp then simply use KeyComp, however targeting a seed then expanding is the normal process.

With KeyComp you can now attack a market using its critical data and determine if you can or cannot rank particular keywords easily.

Open Site

You can also use Open Site Explorer for keyword completion levels, we just use the top 10 sites in Google for each keyword then scrape Open Site Explorer to get a different perspective on comp levels.

This is not an Open Site Tutorial on SEOmoz metrics, for more information on these data values you can check them out at here.

Module 7 Advanced Keyword and Market Competition Research

Ok you can now build massive keyword lists, decipher the competition and crush every factor possible.. You have no excuses for not targeting the right keywords and markets.

Recommended Actions TAKE ACTION

  • Download the Bogan Market Keyword and Market Research Tools here if you have not already done so..

Move onto the next module.

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