SEO and PPC Title Tag Relationships

The title tag is still one of the most IMPORTANT tags in fundamental onpage SEO, I am sure you have all head the professional SEO line “Title has no influence in a pages rankings on Google” and that is so very true.

However in today’s world we are beggars on the street begging for clicks and the title tag is one of our major weapons, it’s the main hook..

SEO and PPC blending is something you should start experimenting with NOW, you can rank on a keyword, example “Mars Car Insurance” and have your SEO Title saying “Mars Best Car Insurance – Get Free Online Quote Today”, you’re essentially turning your SERP (search engine results page) into a larger variation of a PPC ad, any PPC ad, preferably one that has a HIGH CTR, this is pure title optimisation.

Sick isn’t it, this is why the title tag is so critical, it actually leads to an increased CTR on search engine result pages.

Now we could drop a mega ton of eye tracking stats up in this blog post and completely **** it up, then slam on TOS (time on site) in relation to SERP results x CTR ect, a ton of SEO stuff… But it will just get confusing, so just click on the fact TITLE is something not many people focus on from a CTR mindset, its all about putting their keywords init, and that to me is a little funny, there is no Quality Score in the SERPS when your talking title.

Another small tip is Google will hit you if you have duplicate title tags, so Google is using title but mainly as an on and off site duplicate content filter.

Once you have both Organic and PPC listings sitting in the SERPS right next to each other you will get more clicks, simple, you will also build more awareness around a keyword, you then start going for a double listings which we will blog about soon, so you can hit a SERP 3 times on some keywords, that’s ownage and that = higher CTR.  Another mad trick is when you’re pulling in a decent keyword and the PPC dudes are pinging you then start using  their optimised DESCRIPTIONS as your post titles and play them in the SERPS on your title by changing them up testing which titles bring in the most traffic. It does work becuase most of the Ads will go though some minor or major split testing.

Another tip is you should only measure the success of display clicks based on CTR, if it’s getting a killer CTR then work on the conversion end, do it across 10 sites if you have to and focus on different qualified clicks/leads…

Check this, using one of Google’s US data centres we throw in “Discount Car Insurance Quote”.

Insurance Quotes – Compare Cheap Auto Rates Online for Free

It’s almost the perfect title, there is no “Discount Car Insurance” in the title but Google still pulls in a top10 rank, why? that’s another blog post, but we just had to prove title is irrelevant when determining a pages SERP rankings on Google..

Now you can start optimising your TITLE TAGS for SEO rankings and bigger CTR with total immunity, you don’t need to put the exact keywords you want to rank for in the title (longtail), cool thing about this is, nobody even goes this far, even the high paid SEOs forget this, you can see a trail of SEO chumps all through the big industries, they don’t optimised titles for CTR, they optimise for rankings LOL.

Another cool thing about the Title tag is you have 70 characters to use when it’s pulled into the Google SERP, that’s 40 EXTRA characters than ADWORDS. Forget about Yahoo and Bing, you don’t want ellipses on your Google listings, STICK with a max of 65…< that’s an ellipse.

Just for clarity

Google Title Characters = Recommended 65 (MAX 70)

Yahoo Title Characters = 71

Bing Title Characters= 70

Check the below headline, over 70 characters, rank 1, they could easily boost their CTR a few points if they fixed this, I noticed the meta description has been optimised on this listing so 50/50 they could even be worried they will lose rank if they change the title lol.

Car Insurance: Compare insurance quotes and purchase your auto …

NOTE: The title tag plays an important role in both Yahoo and Bing, however you only need to include keywords in sequential order to rank them.

Scraping for Fun N Profit

BM has been playing around with Titles and descriptions by scraping Google, here is a screen shot of what it produces.

A lot of sites don’t include meta description, up to 25% in some listings, the majority of listings are pulling in results from pages that don’t optimise for CTR, it’s obvious to BM this is one of those small areas where affiliates can gain an advantage.

Another keynote for you is simply, DO NOT USE EXISTING RANKED TITLES on the same site!  You will get hit on the duplicate filter, a title duplicate filter is being used with onsite titles, so if you have duplicate titles across your blog or site change them up, the rest of the titles are free game for ideas ONLY, you should change them up/spin them around to future proof your sites.

BM is releasing some tools that you can use for this type of stuff soon…

This is a result from 1 seed keyword “Pet Insurance”, produced 42 new seed keywords and over 500 PPC ad descriptions for title optimisation. Scraping is a crazzeee powerful technique when combined with affiliate marketing.

So keep your eyes peeled for some shiny new things from Bogan Markting.. all free all good…. They’re actually kinda ground breaking compared to any other research tools currently available, so check back at boganmarketing for the downloads.

Optimised SEO Meta Description Tags

This is another cool little tag that can boost CTR.

You can now crank out larger variations of PPC ads, you have a little over 150 (156) characters to play with, and ADWORDS only gives you something like 70-90 odd description so they fit nice for new titles..

Think of the description like this, your title will hook them, so if it’s good enough they will now spend the next 2-5 seconds scanning the description, some users are title clickers so they will click whatever title they think best matches the search, others will do both some will go description, but you want BOTH to own it, this will help you stand out in the crowd.

Below is the query for “Discount Car Insurance Quotes” .

Google is just pulling the description straight off the page, so it’s not using the pages Meta description.

WHY? Because the keywords “Discount Car Insurance Quotes” are not contained in the Meta description, we only got 2 matches and a relationship, Insurance, quotes and car with the relationship to auto.

How do I know there is a relationship? Well Google will tell you everything if you know the right questions to ask, I was studying advanced internet at uni during the early 2000s and I learnt all this crazy stuff about how to manipulate Google search operators, it was called Boolean logic, anyway, if you want to find relationships between words you use the ~tilde. Or better yet just check this link and start entering in some words, even BMW has a relationship with the word car in Google.

Anyway let’s get back on track, now check this when we search for “Discount Auto Insurance Quotes”

Boom, Google is now pulling in their Meta Description tag and using it as the listing. WHY?

Because the Meta description contains the majority of the keywords in my search query, it’s only missing 1, “Discount”, its obvious this site has optimised for Insurance Quotes. The sites Meta description contains Auto, Insurance and Quotes 3 out of 4, 75% Google will now pull the Meta description.

Below is the actual Meta description

<meta content=”Save money and time by comparing free insurance quotes online. Cheap auto, health, life, home, renters, disability, cancer, long term care policy rates.” />

You get what just happened? You must have a large chunk of your target keywords in the Meta description for it to be pulled into the SERP, if you want to rank for “Atlantic Drop Bear” and your meta description doesn’t contain “Atlantic Drop Bear” then Google will simply pull the description straight off your page.

Alright that’s a wrap. Hope this post gave you a better insight into title and description tags and how Google and Boganmarketing uses them.